Allu adds Mid-State Equipment to dealer network

1 March 2021

The partnership with Mid-State Equipment as its Wisconsin distributor reinforces ALLU’s commitment to providing the greatest level of customer focus in the industry — combining local expertise and support with the benefits of ALLU’s influence and prominence as a global company.

“We are pleased to have Mid-State Equipment onboard with us as the newest member of our North American dealer network,” says Edison Rocha, Allu Group vice president of marketing. “Mid-State’s reputation for providing exceptional customer service is fully aligned with Allu’s way of doing business, and they believe in the tremendous value Allu’s products can bring to their customers.”

Comments Mid-State owner Bryan Hanson, “We are excited to partner with Allu, to add their unique and versatile products to our industry-leading lineup of products offered here at Mid-State. We feel Allu’s product offerings will be beneficial to our agricultural, landscape and light industrial customers, helping them to be more productive, efficient and, in the end, more profitable. It wasn’t just Allu’s unique products that drew us to them, it was their commitment to aftermarket support that sealed the deal.”

Mid-State Equipment was established in 1974 in Columbus, Wisconsin, by Curt and Linda Hanson. Beginning with just one location and three full-time employees, the company now has seven locations employing more than 180 people. Second-generation owners Bryan and Erin Hanson and Chris and Scott Frodel.