NEW DISTRIBUTOR FOR ALLU IN THE NETHERLANDS

23 October 2018

ALLU is proud to announce Van Bemmel Recycling as its new distributor in the Netherlands. Van Bemmel Recycling, which is part of the Van Laecke Group, is ALLU’s existing highly successful dealer for Belgium, and will now supply ALLU’s comprehensive range of Transformer and Processor attachments in the Netherlands as well. Additionally it will also provide full aftermarket care, spare parts and dedicated customer service.

ALLU’s world leading Transformer and Processor series’ needs no introduction; but now 
customers in the Netherlands will be able to benefit from even greater levels of support through the appointment of Van Bemmel Recycling as its dealer there. The appointment of such a professional and experienced industry distributor reinforces ALLU’s commitment in providing even greater levels of customer focus. It further enhances locally focused customer support, whilst at the same time enabling customers to benefit from dealing with a truly global company.

RECYCLING SPECIALIST

Van Laecke Group is ALLU’s existing dealer for Belgium, and has enjoyed many years of unprecedented success in supplying and supporting ALLU equipment in the country. The company was formed in 1990 when Luc Van Laecke initially beginning operations in the agricultural sector. Expansion led to the company diversifying to construction equipment, with growth leading the company in 1993 to move to its current location in Zedelgem.

A new company called Marcom Recycling was established in 2001, soon developing a reputation as a specialist in recycling, offering a wide range of equipment for the processing and recycling of construction materials. In 2013 the company acquired the Dutch company Van Bemmel Machine-Import becoming the Van Laecke Group. Now from its locations in both Belgium and the Netherlands, the company is able to use its extensive industry knowledge and problem solving skills to find the best solution for its clients’ needs.

As part of this strategy, the company now acts as the dealer for Terex, Terex Finlay, Edge Innovate and ALLU. Due to its experience of the ALLU range, and the success it has had in transforming customer businesses in Belgium, Van Bemmel Recycling had little hesitation in expanding its area of operations and now being the ALLU dealer for the Netherlands as well.

CUSTOMERS’ IN FOCUS

Of the appointment of Van Bemmel Recycling, Jeroen Hinnen, ALLU’s vice president of sales states: “We are sure that the combination of ALLU equipment and global aftermarket support, together with the local knowledge and industry expertise of Van Bemmel Recycling, will enable ALLU customers to benefit from a winning combination.”

Reinforcing Jeroen’s comment, although only recently appointed as a distributor of ALLU equipment, training and product familiarisation has already begun. Van Bemmel Recycling Netherlands sales and service personnel have already undertaken extensive application and service programs.